In particular we liked the album covers shown above; from Ariana Grande, Ellie Goulding and The Weeknd. The greyscale theme was consistent throughout these three and this was something that we felt we should carry over to our own album cover.
Another aspect that attracted us to these album covers was the composition. In all of them the artist is the main focus and the album is very plain apart from this.
We emulated this theme for our own album cover on the flat plan shown to the left. As shown, Roza is the main focus of the cover but is positioned slightly to the right. This is so there is space to also highlight Roza's logo. This is anther very important aspect in creating Roza, not only as an artist, but also as a brand. This logo will be present throughout all media products and will make Roza's brand immediately noticeable.
As shown above, The Z in the logo continues onto the back of the album cover, where further information is shown. Also there is a rose inside, behind the CD itself. This is another symbol that will be shown throughout the video and will, again, be related back to Roza as an artist and brand.