Welcome to my media blog, where you will find all the work I have done for my media A Level. I am Harry Kettenis (0390). On the right side of the blog you will find labels that can be used to navigate through my blog, please ignore the "AS Work" label. I am working in a group with Ysabel Hudson-Searle (0331), Matthew Romo (1660) and Josh Stevenson (0796).


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Friday, 3 October 2014

Record Label

Our record label; Raw Sound Records, is an independent, UK based record label. Despite being independent, we are a UK branch of Universal Music Group and can therefore use their financial and industry support.

We took inspiration from a number of currently running labels in the creation of ours, and based RSR on elements from each.

We used Relentless Records as an example of the type of artists we wanted on our label. Despite their still being a variety of artists, ranging from hip hop, to pop, to R&B, they all fall under a more urban style and genre.

We also liked the fact that they operated under Virgin, allowing them to take experience and use their industry connections. We also liked Mercury Records for this reason.

As a record label, RSR specialise in R&B, more specifically PBR&B, Hip-Hop, Soul, House and Dupstep; and we currently carry, or aim to carry in the future, artists from all of these genres.

Our aim as a label is to work with the best up and coming artists and bands within these genres and turn them into the next biggest and best thing in the industry, without massively altering them as an artist and their creative capabilities.

Our label would include artist such as:
  • FKA Twigs
  • The Weeknd
  • Sampha
  • SZA
  • Jhene Aiko
  • Joey Badass

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