The Hobbit - Marketing

• This is an iPhone App available for free on the app store.
• It is distributed by Warner Bros.
• Is above the line.
• It would be aimed at 'tech-savvy' fans who are always online and browsing on their phones and want to keep up with info and the latest developments with the film.
• This is short form content and can be easily viewed on a mobile.
• Also it can further reach fans and build up their excitement for the release as they see this build up.

• This is the official Facebook page of The Hobbit.
• It is distributed by Warner Bros.
• It is above the line.
• Would be aimed at fans who are always online and want to keep up with the developments of the film.
• This is good as it allows fans to easily share info with their Facebook friends and so it can go viral.

• This is the Comic Con fan event.
• The source is Warner Bros.
• It is above the line.
• Is aimed at comic book fans and fans of the genre, as well as long serving fans of The Hobbit and Lord of the Rings.
• It is direct and can reach a specific group of people.
• Also, it is interactive.