Kill Your Darlings - Marketing



• This is a newspaper article in the Daily Express.
• It is below the line.
• It looks to be targeting Harry Potter fans as well as mostly middle class readers of the Daily Express.
• It can target a specific group of people and has a national audience.

• This is an article film-news.co.uk about an event held by Daniel Radcliffe.
• The article is below the line but the event is above the line.
• It appeals to artists and art fans, as well as fans of Radcliffe.
• This is interactive and can also reach a specific group of people. 

• This is the official film poster.
• It is distributed by Sony Distributions Classics.
• It is above the line.
• It would be looking to reach the general public as it will be used to advertise the film wherever possible.
• It can reach a wider, national audience and can be displayed in a number of formats and places.